Logo is not a clipart
Yesterday me and my art director were went to my customer office to discuss about her brand new business. We discuss about everything and do some brain storming. Brain storming is really needed when you creating an Identity Design. We talk about her vision and mission, her hobby, what is the business core, how is the feel that she want to show etc.
What’s make me shock during that discussion? She said that a designer has give her a price to creating a logo for her new company. He give her IDR 500.000 per logo. It really make us shock and i think Mr. Budiman Hakim will really sad to hear this. What logo that can they create using only IDR 500.000. Then i ask her, “Did he give you a logo guideline after the logo finish?”, she said ” I don’t Know. What is logo guideline? ”
