Yesterday me and my art director were went to my customer office to discuss about her brand new business.  We discuss about everything and do some brain storming. Brain storming is really needed when you creating an Identity Design. We talk about her vision and mission, her hobby, what is the business core, how is the feel that she want to show etc.

What’s make me shock during that discussion? She said that a designer has give her a price to creating a logo for her new company. He give her IDR 500.000 per logo. It really make us shock and i think Mr. Budiman Hakim will really sad to hear this. What logo that can they create using only IDR 500.000. Then i ask her, “Did he give you a logo guideline after the logo finish?”, she said ” I don’t Know. What is logo guideline? ”

Logo guideline is really important when you want to build a strong brand in your industry. It will guide you how to use your logo in many different media. So it will keep your logo consistent even it applied in many different media.

Doing some research when creating a logo is the hardest part. When we already have a concept, then the next steps is do some research about color, motif, company neighborhood, customer relationship, employee relationship etc. So if you do that think only about IDR 500.000, i think it is really imposible. Maybe you can do that if you creating a logo from clipart that you can fine in many book. Or you already have a logo collections? Than you just modify it using your CorelDraw or PhotoShop skill? What i want to say here is, the most expensive part creating a logo are the process to get the creative. When you already have a concept, then you should devide it into many small items then do some research. From that research, then you can visualize it in a logo.