Hidden Arrow in FedEx Logo

I’m sure most of you already know what FedEx is. But did you realize that the FedEx logo contains an arrow in negative space between the E and X ? After you see the logo above, I’m sure you will. I guest that’s why FedEx become the progressive company in their field.

That was the creative thing i thought when you want to create a logo.  The process to creating a visualitations only from company visions and mission is the hardest part.

This entry was posted in Inspiring Me. Bookmark the permalink.

11 Responses to Hidden Arrow in FedEx Logo

  1. jls says:

    What about the spoon and the bowl in e and d

  2. Andy MSE says:

    Agreed!… And I saw a chair between F and e…

  3. ario saja says:

    agree… baru tau lo aku !!!

  4. Deddy says:

    Wah iya… baru “ngeh” nih. Jadi cocok juga ama kesan mereka yang “memindahkan” barang. Hehehe…

  5. *hari says:

    wah jeli juga sampeyan ini :D

  6. wahya says:

    @jls, @Andy
    Many people confuse already :)

    @ario, @deddy, @*hari
    Saya juga baru tahu hahaha. padahal logonya sudah lama. nanti saya tunjukan lagi logo – logo yang lebih kreatif.

  7. dwitanaya says:

    Yes sir …that what I’m surprised too. I knew it from concept magazine … damn … fantastic.
    Btw, congratulation for your company … great achievement brother ….
    :)

  8. Fka200 says:

    Absolutely interesting… LOL. I’ve never noticed that and I completely agree with the whole creative logo article.

  9. Artha says:

    hehehehehe
    saya nemuin ini di website http://brainden.com/

  10. Pingback: SxSW Diary - sharing our experiences of South by Southwest Interactive 2009 | Day One SXSW Interactive - Unnatural Experiments in Web Design

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>