Hidden Arrow in FedEx Logo

I’m sure most of you already know what FedEx is. But did you realize that the FedEx logo contains an arrow in negative space between the E and X ? After you see the logo above, I’m sure you will. I guest that’s why FedEx become the progressive company in their field.

That was the creative thing i thought when you want to create a logo.  The process to creating a visualitations only from company visions and mission is the hardest part.

9 Responses to “Hidden Arrow in FedEx Logo”

  1. jls said:

    Oct 11, 08 at 3:17 am

    What about the spoon and the bowl in e and d

  2. Andy MSE said:

    Oct 11, 08 at 12:48 pm

    Agreed!… And I saw a chair between F and e…

  3. ario saja said:

    Oct 12, 08 at 4:49 pm

    agree… baru tau lo aku !!!

  4. Deddy said:

    Oct 14, 08 at 6:54 am

    Wah iya… baru “ngeh” nih. Jadi cocok juga ama kesan mereka yang “memindahkan” barang. Hehehe…

  5. *hari said:

    Oct 14, 08 at 6:56 pm

    wah jeli juga sampeyan ini :D

  6. wahya said:

    Oct 14, 08 at 7:25 pm

    @jls, @Andy
    Many people confuse already :)

    @ario, @deddy, @*hari
    Saya juga baru tahu hahaha. padahal logonya sudah lama. nanti saya tunjukan lagi logo - logo yang lebih kreatif.

  7. Ratna said:

    Oct 17, 08 at 8:13 am

    Niche Article….

    mywinterboots.com

  8. dwitanaya said:

    Oct 18, 08 at 2:04 pm

    Yes sir …that what I’m surprised too. I knew it from concept magazine … damn … fantastic.
    Btw, congratulation for your company … great achievement brother ….
    :)

  9. Fka200 said:

    Dec 02, 08 at 8:04 pm

    Absolutely interesting… LOL. I’ve never noticed that and I completely agree with the whole creative logo article.


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