Yesterday my friends called. He said that his boss want to optimize his company website. Then i go to his company URL. And guest what i found. The website is fully created using flash. I’m not saying that his company website is not good. That really nice and easy to navigate. But Google and Yahoo really don’t like it because they can’t read the content.
Then what i suggest, redesign it if they want to make a Search Engine Friendly site without cutting the essential. I know this is a hard decisions to them. But they have to make a choice. If you want your website listing well by Google or Yahoo, you need to make a good layout and copy write. Use Flash only if you already have a Strong Brand.
When you creating a layout, you should know which one is the priority tag should you have. A valid XHTML is must. for example, when you want to creating a page title, you can use <H1>. And if you have a sub category you can use <H2> etc. Google and Yahoo engine read your website is also like a human. They read your site from Top Left to Bottom Right. So Google or Yahoo firstly will read you content which is located at Top Left of your website. And remember to use do follow link in each link you have. So the Google or Yahoo will easy spidering your site.
Then the most important think is your website content. Your website content is describe of your target keywords. Google and Yahoo can’t read your content if you create it using Flash. They can’t analyze what is your target keywords. Maybe you will ask me, we can add the keywords, description or title in Meta Tags right ? Yes we can, but will help you only 30% to optimize your site. Many people say “Content is KING”.
So what is a good website design? A good website design are:
- Easy to navigate
- Search Engine Friendly
- The design is one line with the company brand
RT 
gak bisa bahasa inggris ,kanggoang bahasa indonesia ya :
1. Enak dipandang, tidak ruwet,simple lah, banyak yang bilang clear design ya kalo gak salah
2. Kesesuaian konten dengan Company branding, warna,logo,theme,dll
3. SEO lah, tabeles/CSS (tapi belon bis buat saya,heheh, ada tutorialnya gak ya…)
4. Ringan di loading…
5. Dokumentasi lengkap(mudah di setting/setup), jika sewaktu2 ada pergantian Web admin.
6. Harga murah,tapi bukan murahan hehehehe..pasti banyak deh yang pesen buat web.
add blogrollnya ya…salam kenal bro
thanks bli bogel for your input. i just add your blog to myblogroll.
but bli, I guess valid x/html (w3c, validome) and/or css and/or wai/wcag/508/bitv/stanca-act are not a must
some websites still accessible & usable (for both humans & machines) even without doctypes
good website design is a universal design, cmiiw ya bli..