Hidden Arrow in FedEx Logo

I’m sure most of you already know what FedEx is. But did you realize that the FedEx logo contains an arrow in negative space between the E and X ? After you see the logo above, I’m sure you will. I guest that’s why FedEx become the progressive company in their field.
That was the creative thing i thought when you want to create a logo. The process to creating a visualitations only from company visions and mission is the hardest part.


