Monthly Archives: October 2008

Hidden Arrow in FedEx Logo

I’m sure most of you already know what FedEx is. But did you realize that the FedEx logo contains an arrow in negative space between the E and X ? After you see the logo above, I’m sure you will. I guest that’s why FedEx become the progressive company in their field. That was the [...]

Logo is not a clipart

Yesterday me and my art director were went to my customer office to discuss about her brand new business.  We discuss about everything and do some brain storming. Brain storming is really needed when you creating an Identity Design. We talk about her vision and mission, her hobby, what is the business core, how is [...]

Good website design

Yesterday my friends called. He said that his boss want to optimize his company website. Then i go to his company URL. And guest what i found. The website is fully created using flash. I’m not saying that his company website is not good. That really nice and easy to navigate. But Google and Yahoo [...]