I’m sure most of you already know what FedEx is. But did you realize that the FedEx logo contains an arrow in negative space between the E and X ? After you see the logo above, I’m sure you will. I guest that’s why FedEx become the progressive company in their field.
That was the creative thing i thought when you want to create a logo. The process to creating a visualitations only from company visions and mission is the hardest part.
Yesterday me and my art director were went to my customer office to discuss about her brand new business. We discuss about everything and do some brain storming. Brain storming is really needed when you creating an Identity Design. We talk about her vision and mission, her hobby, what is the business core, how is the feel that she want to show etc.
What’s make me shock during that discussion? She said that a designer has give her a price to creating a logo for her new company. He give her IDR 500.000 per logo. It really make us shock and i think Mr. Budiman Hakim will really sad to hear this. What logo that can they create using only IDR 500.000. Then i ask her, “Did he give you a logo guideline after the logo finish?”, she said ” I don’t Know. What is logo guideline? ”
Yesterday my friends called. He said that his boss want to optimize his company website. Then i go to his company URL. And guest what i found. The website is fully created using flash. I’m not saying that his company website is not good. That really nice and easy to navigate. But Google and Yahoo really don’t like it because they can’t read the content.
Then what i suggest, redesign it if they want to make a Search Engine Friendly site without cutting the essential. I know this is a hard decisions to them. But they have to make a choice. If you want your website listing well by Google or Yahoo, you need to make a good layout and copy write. Use Flash only if you already have a Strong Brand.
Well after read some posting from my blogger friends, then i stop at pogung177 post. He write about the America’s Best Young Enterpreneurs which is the latest one. What make me happy reading his post? I am very interested after i read short description about Bleacher Report. Wow this is what i want in this last 3 months. I always dream to creating a community that can share an information by FREE and they can grow their popularity on that website.
Do you want to know who are the founders of Lumonata? Above are the 4 founders of Lumonata the Leading Online Branding Company in Bali. From left to right Purwa’s Grandpa, Simon’s Grandpa, Agus Grandpa and my Grandpa. They was best friends and build Lumonata togheter. Until now, we (their grandson) still running this company. Hope we can survive like them and keep this relationship untill the end also like them. Do you know, why we can survive until now ?
Today i got stress by choosing which TLD should we used for our brand new project. MagicWave the biggest surf community newspaper in Indonesia that come to us and give us a business relationship proposal. They already have a domain name before. The address is www.magicwave.tv But the problems comes when the registrar of that domain name is somebody that lives in Holland and we can’t access the domain control panel.
Because of that problem, then we decide to register new domain. We try to find .com but it is not … Continue Reading
Finally i decide to use this domain for my own blog. I have own this domain for long time but never use it. I’m too busy to create a fresh template as usual :). Now, i decide to use this blog and then stop bloging on my old WordPressBlog. So please enjoy and relax